Customer Research

Showing all articles, patterns, and validation studies regarding Customer Research.

June 25, 2026•6 min read

I Asked 20 Founders How They Got Their First Customers

The playbook for early distribution isn't about launching on Product Hunt. It's about unscalable, direct community conversations. Here is what I learned.

Founder StoriesDistributionCustomer Research

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June 11, 2026•4 min read

Understanding Customer Language Before Building

Most startups fail because they describe their product using terms customers never search for. How to align your copy with real user conversations.

Customer ResearchICPContent Marketing

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June 04, 2026•5 min read

Founder Soup: Why Talking Only To Founders Fails

Other founders are great for support, but they are often terrible validation signals. Stop building tools that only other early-stage builders buy.

Customer ResearchICPGrowth

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